instagram tour

Brighton is home of the international influencer. Residents include famous bloggers and vloggers such as: Zoella, Alfie Deyes, Marcus Butler, Niomi Smart, Hello October, PewDiePie, Marzia Bisognin, and more. Stop off and selfie at the city's most Instagrammable locations, keeping an eye out for any wandering online stars along the way.

DISTANCE: 3.3 miles

RIDE TIME: 26 minutes



  • To begin your search for Brighton's ultimate Instagram-worthy spots, rent a bike from Brighton Station and head East down Trafalgar St, where you'll quickly spot the iconic Prince Albert pub. With its huge mural of famous faces and a (replica) Banksy to boot, it's great for the 'gram.

  • Snap a photo (or ten) then carry on down the hill and across Victoria Gardens, heading up Kingswood Rd. Cycle up the hill for about 3 minutes until you reach Blaker St - you can do it!

  • Blaker St's technicolour houses and sea view make this street a must on your Instagram tour of Brighton. Snap away then head downhill to the seafront.

  • Once you're there, join the seafront cycle path and enjoy the ocean view until you reach the carousel - a blogger's favourite seaside attraction. There’s no cycling along the lower promenade, so make sure if you’re venturing down that you do it on foot.

  • After achieving that perfect Insta-friendly shot, grab your bike and continue on your route, where you'll encounter the West Pier. Destroyed by a fire in 2003, the spooky-yet-beautiful remains are Brighton's most photographed building.

  • Continue along the cycle path to encounter the famous bandstand and Regency grandeur of Brunswick Square. Don't forget to lock your bike securely and put it on 'hold' if you're hopping off for a photoshoot!

  • Finish your ride at the Hove Lawns docking station, which is conveniently located right next to the colourful Beach Huts - the perfect place for an #ootd photo. There’s no cycling in this area, so please dock your bike and continue on foot.

  • Don't forget to tag @btnbikeshare #LifesARide in your photos!